Coming up with a business strategy is more like improv and less like scripted TV.

Leaders must remain willing to question all of their assumptions and plans,

keep information flowing to all parties, empower others to experiment, and see what sticks.


Rosabeth Moss Kanter

Our Company


Whitesell & Company (WCI) is a boutique consulting firm based in the Liberty Village area of Toronto, with our corporate office in Whitby. We are in the business of transforming organizations and we are committed to creating high-performance teams. Our core services encompass Organizational Strategy, Change and Executive Coaching.


Our experienced team provides Whitesell & Company with appropriate bench strength whether we are working at the “top of the house” in financial institutions, the Board of Directors at PRIDE Toronto or in technology companies such as TELUS.


In addition to our work with private companies such as MaRS Discovery District and CIBC, we have worked with municipalities and other levels of government throughout Ontario, Canada and the United States in the past five years. We have also worked closely with non-profit organizations that specialize in providing services in the areas of violence against women, immigration, refugees, housing and homelessness, mental health, addictions and various initiatives related to social justice.


Whitesell & Company is committed to using the latest technologies, knowledge and tools to help our clients achieve their goals. We work closely with all stakeholders and take pride in our communication, project  management, and execution abilities.